Use Case

Wallet Passes for Membership Programs

A membership program should feel easy to join and easy to keep. A wallet pass gives people a card on their phone and gives you a clear way to reach members later.

What to create

Create a member card, fan card, community pass, customer club card, VIP card, or access pass.

Use it for people who want to stay close to what you are building, buying, hosting, teaching, or performing.

What it can show

Show member name, tier, join date, member number, links, benefits, codes, or event details.

Keep the card focused so it feels useful on a phone screen.

Program examples

Use it for a fan club, customer club, studio membership, event series, private list, creator community, or local venue pass.

The card gives the membership a simple home without turning it into a heavy login portal.

What to send

Send welcome notes, drop alerts, member updates, event reminders, early access, or location-based messages.

The best membership messages feel timely, not noisy.

Notification ideas

Send a welcome message after someone joins, an early-access link before a public launch, or an event reminder on the day it happens.

For local memberships, location-based messages can make the pass feel useful when someone is near a venue, shop, booth, or studio.

Use Passports Studio to create a membership pass for your audience.