Notifications

How Wallet Pass Notifications Work

Wallet pass notifications let you reach people after they save your pass. They show up through Apple Wallet or Google Wallet, so you do not need your own app just to send timely updates.

The main types

Instant notifications go out now. Scheduled notifications go out later. Location-based notifications trigger near a place. Automated notifications can happen after someone claims a pass.

That covers most early use cases: welcome messages, drop alerts, reward reminders, show-day notes, and local offers.

What to send first

Start with messages that match a real moment. A creator might send early access before a public drop. A shop might send a reward on Friday afternoon. A venue might send the set time on show day.

Short messages work best because people usually read them on the lock screen.

Use it carefully

A wallet notification is more direct than a public post, so it should earn its place.

If the message would feel annoying as a push notification, it probably belongs in email or social instead.

Create a pass, grow your holders, and send timely wallet notifications.